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web design

5 Common Web Design Mistakes Businesses Make

website is a powerful tool that a business can use to put its message across and connect with its clients. When done right, a website’s purpose should go beyond just promoting a business’s products and services. It should do more. It should generate leads, engage clients and sell a company’s products and services. A well-designed website is such a powerful tool that it should bring a steady supply of leads and customers to a business. Check out this article to learn how to get your website on first page of Google.

It goes without saying that thousands of prospective customers daily search for products and services online. Paying attention to the right web-design benchmarks and ensuring that they are met during the web design process, will enable a business to benefit immensely from its digital presence.

In order to optimise its digital presence and use it to drive revenue growth, a business should know the common web design mistakes that most businesses make.  What are these common web design mistakes that businesses make? As Sakiso Digital, we come across these common mistakes as we review clients’ digital strategies and websites. Not addressing them can cost a company’s digital success and negatively affect customers’ experience.

1. Not paying attention to metrics 

Who are your website’s visitors and how many are they? Which websites are referring them to your own website? Is it Facebook? Search engine? Which devices do they use? More than 95% of businesses with websites don’t have a grasp of these numbers. This means that they are leaving their digital success to chance. Understanding different web metrics can help a business to optimize its digital presence and run successful digital marketing campaigns. Because of the importance of these metrics in helping businesses get results from their digital marketing efforts, every website should be designed with the utilization of these numbers in mind.

2. Not adding engaging content

Regardless of the type of products or services being sold through the website, there should be room for engaging and relevant content. There are several advantages a business gets from having relevant and engaging content on its website. First, good content is good for search engine optimisation. It contributes significantly towards being found on the first page of search results. Therefore, a savvy business has a content strategy that positions it as a leading authority in its industry. Second, good content helps prospective and existing customers get the information they are looking for. Great businesses have their customers’ concerns at heart. If a business is providing information its customers are searching for, then it has met the first and most crucial step in asserting its place in search engine results.  

3. Crowded homepage 

A homepage is the most important section of a website. It is the first thing a visitor sees when they visit a website. Whether the visitor spends more time on the website or move on to the competitor’s website is determined by what they see on the homepage. Hence, it’s important to optimise it and ensure that it give visitors access to the information they are looking for. The common mistakes most websites make is overcrowding the homepage with all sorts of texts and information about the brand. Some go on to add three to five image sliders. Visitors rarely have the patience to go through all the sliders. A well-designed homepage on a website should address the following:

  1. What does the business offer?
  2. How will it make the customer’s life better?
  3. What does customer need to do to buy it?

4. Overemphasising visual appeal

It is a good thing to have a great-looking website. However, it’s no use to have visual appeal come at the expense of putting across a simple, clear and engaging message. Often, simplicity wins. We often come across aesthetically pleasing websites that make it difficult for visitors to know what the business is all about. Often clients get confused by too many things and when they get confused they go to the next website without making any inquiry or whatever the goal of the website is.

5. Not updating the website

When last was your website updated? Most businesses get their websites designed and never pay attention to them until when the hosting and domain renewal fees are due. To see results, content on a website should be regularly updated. The website should engage visitors and offer them new content whenever they visit. Having the same old content that old visitors know, is never engaging. To avoid this mistake, businesses should have a content marketing strategy in place ensuring that the website along with social media platforms is well-fed with a steady supply of witty, engaging and relevant content that helps the business to convert visitors into leads. 

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Digital transformation web design

Why Every Business Needs A Website

Does your business have a website and a digital strategy? Times have changed. Not so long ago, any small business could do just well by focussing on creating the best service or product. If happy, customers would spread the word and the business could be guaranteed of success. Though still important, focussing on creating products and services alone won’t cut it anymore. It’s not enough to focus on that alone in today’s business landscape.

Shifting landscape

The shifting business landscape (characterized by social media product reviews, instant feedback and increased customer engagement) call for a new game plan. Whatever a business does should be defined by this shift in consumer behaviour. This is the only way to grow and win in this highly-competitive environment.

Is a website for every business?

Having a responsive and beautiful website is a no-brainer for businesses that want to win in today’s competitive world. Every business should have website that tells its story and makes it convenient for customers to find information they are seeking. In designing the website, a business should avoid the common mistakes listed here.

There are many reasons why every business should have a website. This includes even those businesses that had traditionally shunned the internet with the belief that their clients do not search for products and services online. In this article, I will outline some of the reasons why every organisation that wants to win in the digital age should seriously consider having a website.

Brand Exposure

Customers rely on the internet to search for products and services. With internet connection becoming more affordable and reliable, this is likely going to be the norm for some time.The internet gives brands the opportunity to gain exposure to millions of potential clients. It removes all the constraints of time, geography, costs, – it’s far cheaper to run an online campaign compared to traditional advertisements. As the internet constantly evolves, so do the tools to reach people in every market across the world. Every business with a product or service that genuinely helps people can benefit from this exposure. A website allows prospective clients to know about the brand, what it offers and stands for, as they search for products and services online.

Offers convenience to customers

A good website offers convenience to customers. A good example is when a prospect hears about a company from an acquaintance, decides to go online and search for it. When done right, a website should provide convenience to clients. Some of the convenient things to be on a website include contact details, products, prices and quotation generator just to name a few.

Saves time

When designed well, a website helps automate some of the tasks different company departments perform. Features like quotation generator, products’ section, inquiry form and ‘about us’ page, can help clients get the information they need by going to the business’s website.

Generates revenue

With the shift towards ecommerce, a website can help a business to directly generate revenue from its digital presence. Its never been easier to embed secure payment gateways and directly receive payments from a business’s website.

Conclusion

Having a well-designed and search-engine optimized website is important. It can go a long way in helping a business to connect with clients and also save a lot in marketing dollars. Digital marketing has become a buzzword. It’s convenient and affordable. Most importantly, it works. A good website is the first step towards a winning digital marketing strategy. It helps companies connect, promote and sell without spending thousands of dollars or investing a lot of time.

Categories
Digital transformation web design

Four Ways To Get Your Website On Google’s First Page

The internet offers countless opportunities for businesses. It enables businesses to gain exposure and drive revenue growth. To gain exposure it’s important that a business‘s website is found on the first page of search engine results. When searching for products and services, people rarely go beyond the first page. Just think about this, when was the last time you visited a website that wasn’t on the first page of search results?

If you are like most people, you pay attention to the websites on the first page.  In fact the second page is notorious for condemning websites to obscurity. There is a popular saying that humorously depicts this; the best place to hide a dead body is page two of Google. To get the most from their web presence, businesses should ensure that their websites are optimised for search results and are ranking on the first page, with the ultimate goal being among the top three on the first page.

Here are the four steps you can take to rank your website on the first page of Google (or all search engines) results:

  1. Ensure Your Website Is Mobile-Friendly

Mobile devices account for more than 60% of a website’s traffic. To rank on the first page of Google results ensure that your website is accessible on all three screen sizes (desktop computer, tablet and mobile phone). This is popularly known as mobile responsiveness. It ensures that your website ‘responds’ well and give all visitors a similar user-experience regardless of their screen sizes. Gone are the days when developers only made websites and platforms optimized for desktop computers. But having a mobile-friendly website isn’t only about enhancing user-experience. It has a great impact on Google results ranking.  

2. Enhance Your Website’s Loading Speed

How long does it take to load your website? Visitors don’t linger for long on websites that take a lot of time to load. They shun them. Slow loading speed negatively impact user-experience and work against traffic to your website. When ranking websites, search engines pay attention to the websites’ loading speed. Those with a fast loading speed are pushed to the top, while the slower ones are further pushed to the second page and beyond.

3. Add engaging and relevant content

Do you regularly add engaging, educative content to your website? Most businesses with websites make the mistake of not investing in content marketing. If you don’t have a well-maintained and updated blog, you are missing the opportunity to drive more traffic to your website and keep your visitors engaged. Great content is so important that some have labelled it the ‘holy-grail’ of search engine ranking. It’s impossible to rank on the first page without relevant content. Relevant content signals to search engines that the website is worth visiting and spending time on. Not surprisingly, the quickest and surest way to be on the first page of search engine results is investing time and money in creating engaging content. Content is not just limited to text. It can be podcasts, vlogs or webinars. Content is indeed king. An effective content strategy will drive traffic to your website. In addition to not regularly adding content, check out the other common web design mistakes businesses make.

4. Make it easy for Google’s crawlers to index your content (Information Architecture)

Does the structure of your website make it easy for Google crawlers to index and categorize your web pages? Does each page have dominant and appropriate meta-descriptions, title tags and keywords to help search engines and visitors know what it is all about? Having a proper structure with key headings, titles and keywords will go a long way in ensuring that your website is found on the first page of search engine results.

You don’t have the time or know-how to do all this by yourself and need expert help? Our team will be happy to offer you a free report to help you see where you are in terms of Google results ranking, mobile responsiveness, loading speed and overall performance.  If you don’t have a website yet, we will design a responsive one for you and guide you every step of the way to rank it on the first page of Google results. 

Categories
Digital transformation web design

How To Turn Your Website Into A Sales Machine

What is the ideal purpose of a website? For a business, a website should bring in leads and drive revenue growth. It should get people to talk about the brand. It must be a sales machine. This is not the case with most websites that we see. At best they are just an extended business profile. Customers visit them to learn more about the company, its values and mission statement and then read about the range of products or services on offer before moving on to the next website. There is no engagement that takes place whatsoever. At worst, they don’t accurately portray the company’s message and therefore the customer leaves even more confused about what’s on offer. 

An ideal website should complement the physical stores or offices. It should sell products and services. It should drive revenue growth and guarantee a steady stream of income for the business. This is the ultimate goal. But to reach it there are certain changes that have to be effected. Businesses have to change how they see websites and their digital strategy. In short, this should inform their digital transformation strategy. 

So what can be done to turn a website into a sales machine? How can a business go from passively having a website to turning it into a sales machine that attracts, serves and retains customers? We have simplified the process and outlined the few steps that can turn any website into a sales machine in no time.

  1. Optimise your website for search engines

You can’t sell if no one knows that you exist.  This statement seems too obvious. However, we come across many businesses that don’t make an effort to get their websites on the first page of Google. In fact, the majority of business websites fall into this category. Here is a quick test; let’s assume you are a construction company, If you search for your industry’s keyphrase (for example, construction companies in Harare), does your website come up on the first page of Google results.? If not, then you are missing out on countless opportunities. It’s time to be more visible. With visibility comes more opportunities. Here is an article on what you can do to get your website on the first page of Google. Once you have addressed your website’s ranking and are as a result getting organic traffic to your website, you need to pay attention to your copywriting. Are the words on your website engaging enough? Do they accurately tell your company’s story? Do they make visitors want to buy what you are selling?

  1. Write copy that sells

Website visitors have an abundant supply of information at their disposal. This is why the average amount of time a visitor spends on a website rarely goes beyond a few seconds. This is especially true if the content on the website is not engaging enough. They quickly close the tab and move on to another website. Businesses and marketers are fighting a battle for attention. Whoever wins the most attention, stands the chance to win the visitor’s money as well. In addition to the visual appeal, businesses should pay attention to the words they use on their website. What do visitors first come across when they visit your website? What do you want them to do when they see it? Is it a ‘buy now’ or ‘read more’ button. Instead of outlining their value proposition right away and showing what they can offer to clients, one common mistake businesses make is to start by describing the business, its mission, goal and so forth. This doesn’t produce results. The best way is engaging the visitor right away, showing them what you offer better than the competition and how the visitor stands to benefit by doing business with you.

Linked to the content on your website, is the clear and concise ‘call to action.’ Every website should have a clear call to action. So many visitors often leave websites without doing anything because there is no clear direction on what the business wants the visitor to do. Check out the common web design mistakes businesses make. Do you want them to go to the ‘store’ page, should they fill in a form, or contact an agent? This information should be clearly outlined, with the buttons rightly positioned on your website for great results.

Categories
Digital transformation web design

7 Features Every Website Should Have

A website with the right features is a powerful marketing tool. It can help you attract new clients, engage them and make more sales. With the right features, it can help you predict problems and solve them before they happen, identify patterns and grow your brand. Below are the 7 core features every website should have.

  • Call to action

A call to action serves as a concise guide to website visitors on the action you want them to take. Usually, a call to action includes an action word/phrase to convey urgency, such as “buy now,” “sign up,” “shop today,” “register now,” “call us,” or “book appointment.” The best marketing campaign removes the friction between the prospect and the action you want that prospect to take. A clear and concise call to action accomplishes that.

  • Mobile-responsiveness

Mobile-responsiveness means a website should look great on mobile screens as it does on desktop screens. Every website should be optimised for mobile phones. This is especially so because more than 60% website visits come from mobile phones. Mobile phones have become powerful tools that people now stream movies, read books and buy online with them.

  • Clearly-defined navigation menu

This seems counter-intuitive but a great website should make it easy for people to find what they are looking for. To accomplish this, it must have a clearly defined navigation menu, with clear labels and links to relevant content. Some websites make the mistake of burying crucial information under stacks of information. If people visit your website, can they easily see product/service information, prices, testimonials and reviews? If not, then consider adding a clearer navigation menu.

  • Sharing options

The internet makes it easy to make content shareable and eventually go viral. This is a powerful tool in every business’ toolbox and should be capitalized on. Every great website should make it easy for people to share content like product information, articles and company profile to social media platforms.

  • Social Media Integration

Related to the above feature, is Social Media Integration. Integration with your social media accounts makes it easier for website visitors to go to social media platforms and follow campaigns there. In addition, it makes customer engagement and collection of customer feedback a breeze, which explains why including this feature, is a no brainer for businesses that want to use the internet to generate revenue.

  • Blog

Content is king. If you don’t have a blog you are missing out on the opportunity to educate and engage your customers. A blog is important for search engine ranking. Which explains why this is a feature that should be on every business website.

  • Payment Gateway

Do you sell products, make it easier for clients to opt in and pay for them. In addition to the catalogue, a great website should have a way for people to select products and pay for them.